David Thurston is the founder of Pulp Riot, a professional hair color line sold throughout the United States, Canada, and other parts of the world.  Pulp Riot’s largest distributor is SalonCentric, and the product line is part of the Luxury Brand Partners family of products that also includes Oribe, R+Co, and Smith & Cult.

David Thurston is also the founder of Butterfly Loft, an award-winning, eco-friendly, upscale salon and spa in Los Angeles (Encino.) Butterfly Loft occupies a 4,300 square foot loft space on Ventura Boulevard and is home to 49 of Los Angeles’ top beauty professionals.  It was selected as the World’s Eco-Friendly Model Salon by Wella, Best New Salon in North America by Salon Designer’s International, and Best Salon in the Valley by the readers of Ventura Blvd. Magazine.

David Thurston also co-founded Ubungalows, a 6,400 square foot collection of individual salon suites that empowers stylists to experience the joys of salon ownership while also being able to take advantage of the opportunities, education, and inspiration that come from being affiliated with Butterfly Loft salon.

David Thurston also founded Butterfly Circus, a traveling collection of educators who tour the United States and Canada teaching the latest cutting, coloring, styling, and business skills in an innovative, fast-paced format.

David teaches publicly and offers private consulting services on a wide array of subjects, including building salons, running salons, salon suites, and social media.  His personal and business pages have over 650K followers.

Prior to entering the beauty industry, David was a Managing Consultant in the San Francisco offices of Navigant Consulting, an international litigation consulting firm.  His case load involved environmental catastrophe, oil spills, groundwater contamination, and asbestos contamination.

David received an Economics degree from the University of California, Los Angeles.  David lives in Studio City, CA with his wife and business partner Alexis and their two daughters. 


© 2017 David Thurston.  All Rights Reserved.

David Thurston | Pulp Riot | Butterfly Loft | Hair Color | Beauty Industry